What is marketing mix? The term “marketing mix” is a foundation model for businesses, centered around product, price, place, and promotion (also known as the “4 Ps”). In accordance to customers, Marketing mix is a variety of different factors that can influence a consumer’s decision to purchase a product or use a service. On theContinue reading “Essentials of Marketing Mix- Understanding the 4p’s of marketing for businesses”
RK marketing desk 